This
was a very challenging project to do because I feel society in general allow
single mothers to have more governmental assistance and support than single
fathers. The first thing I decided to do
was to post a few blogs on mymajicpen.com to arrange a couple of meetings for my
project based on how single fathers raise their children. This arrangement was made for residential and
non-residential fathers to discuss what they are going through. A great friend of mine who I met through
theater had some experience with creating flyers. We exchange contact information and he made a
few flyers for me that I’d post around Middletown. This method I understand is the old school
way of marketing as well as word of mouth to get active single fathers to
attend my upcoming meeting. The various
outlets I went to such as “The Russell,” located in Hartford and “Cloud Nine” allowed
me to share more information about my upcoming event. The reason why I chose these circuits was
because I knew some within this audience fit the criteria I was looking
for. The Russell advertises open mic
poetry every Monday night displaying many talented people who express their
pain they are going through in life.
This was the perfect opportunity because some of these poets I heard
expressed the drama they go though as being single fathers. This attracted me more to go to events like
these to reach out to more people and tell them there are many other fathers
like you in the same position.
Truthfully, I explained to every person who was interested that I do not
have all the answers but I want this as a continual thing to come up with
solutions. I encouraged them to show the
world that single fathers do exist. My
blogs contain inspiring words to single fathers out there and each time I posted
it on social media my readership numbers have increase. For example, on Facebook I have over 1,000
friends and every blog I posted I would tag them all for them to read my
thoughts. This way my 1,000 associates
share my page with others which had increase my audience ten times fold. This is what I call the new digital word of
mouth because if people agree with your point of view they will advertise for
you. The next step I did was going to
the library to create a consent form. A
consent form allows me to publish their words in whatever form is appropriate
for my single father meeting project. This
was important because active single fathers are an understudy group and I
wanted their permission to share some of the struggles they are going through.
Comments
Post a Comment